I support OTs to be more strategic with their online presence and to improve their productivity in the virtual space.
Are you a therapist that's wanting to do more in the online space?
Do you have a fire lit under you to have a bigger impact but you can't figure out how to get started, how to get new clients or what programs to create?
Are you in private practice and you're struggling with marketing your services and bringing in more referrals?
Could you benefit from a stronger support system, a community of cheerleaders and like-minded practitioners that will guide you, inspire you and lift you up?
Do you see other practitioners on Facebook launching online programs and you find yourself asking "Why can't I do that?"
Do you have an ongoing battle with Imposter Syndrome?
Have you already created a digital product and it's not bringing in the revenue you had hoped for?
Trust me, I get it.
In 2015, I created my first online course with no budget, a fear of being on video, a list of 52 people, minimal tech skills and a do-it-yourself mentality.
To say it was anxiety-provoking and overwhelming would be an understatement!
But I did it.
And a year later, I did it again.
It wasn't long before I launched an online membership community.
I then ventured into the world of online coaching + consulting...
And in 2018, I hung up my clinical hat to become a full-time digital CEO.
I know what it's like to invest thousands of dollars into continuing education and specialized training -- and still feel like you don't know anything.
I also know what it's like to struggle with marketing yourself and attract new clients (even with that specialized training that emptied your bank account!).
I've experienced the highs and lows that come with taking this road less travelled -- and I wouldn't trade it for the world!
It's now my mission to support other therapists on this transformational journey, helping them to think outside the box in terms of online revenue streams and service delivery!
Who is Melissa LaPointe?
I'm an online business owner that's based out of British Columbia, Canada (though I have a hard time staying in one place). With over 14 years' clinical experience as a rural practitioner, I often used technology as a means of staying connected to my clients and my colleagues. I also had my own brick & mortar business for several years, where I was burning the candle at both ends while raising a young child, managing a household and wearing all the hats. I know what it's like to be on that hamster wheel!
In the last two years, I've tansitioned away from my clinical work and and have transitioned fulltime into the online space as a coach, consultant and course creator. I now focus my time and creative energy on supporting other OTs around the world in reducing the overwhelm, overcoming imposter syndrome and navigating the online space with confidence.
