How It All Began
Family-Centered Rural Practitioner with a Non-Profit Organization
I relocated from the East Coast of Canada to British Columbia in 2005, to begin my career in Occupational Therapy as an early intervention pediatric OT with a non-profit organization. I was a “rural generalist”, meaning I worked with anyone and everyone, using a variety of service delivery models including consultation, coaching, direct service, family education and community health promotion.
It was during this time that I started working on the side as a consultant and project manager, with a special interest in caseload management and professional development.
Clinic Owner + Consultant
A Crash Course in Entrepreneurship + Motherhood
In 2013, with a toddler underfoot, I officially opened my first business called "Strong Beginnings Family Wellness & Consulting Services".
I wanted to keep one foot in the clinical world as I continued my training in women's health and early brain development, I was also continually drawn to the world of adult education and consulting.
By 2016, I had created a new revenue stream for my business in the form of an online course geared towards other therapists. Shortly after, the requests started coming in for more coaching support, where I worked closely with other OT entrepreneurs to strengthen the overall efficiency of their businesses.
2017: The Year of the Pivot
Business Growth, Personal Development and Niching Down
This was my year of hitting a glass ceiling with two separate business models -- an occupational therapy practice in a small town and a coaching + consulting business where I was location independent. I wanted to grow my business to the next level and I knew that having two entirely separate business models was slowing me down.
After much consideration, I made the tough decision to let go of my clinical practice and focus all of my efforts on our coaching and consulting services. With the added benefit of being location independent, I was able to get super clear on who I wanted to serve -- female health professionals who are service-based business owners with a focus on performance, systems and operations.