How It All Began
Family-Centered Rural Practitioner with a Non-Profit Organization
I relocated from the East Coast of Canada to British Columbia in 2005, to begin my career in Occupational Therapy as an early intervention pediatric OT with a non-profit organization. I was a “rural generalist”, meaning I worked with anyone and everyone, using a variety of service delivery models including consultation, coaching, direct service, family education and community health promotion.
It was during this time that I started working on the side as a consultant and project manager, with a special interest in caseload management and professional development.
Clinic Owner + Consultant
A Crash Course in Entrepreneurship + Motherhood
In 2013, with a toddler underfoot, I officially opened my first business called "Strong Beginnings Family Wellness & Consulting Services".
I wanted to keep one foot in the clinical world as I continued my training in women's health and early brain development, I was also continually drawn to the world of adult education and consulting.
By 2016, I had created a new revenue stream for my business in the form of an online course geared towards other therapists. Shortly after, the requests started coming in for more coaching support, where I worked closely with other OT entrepreneurs to strengthen the overall efficiency of their businesses.
2017: The Year of the Pivot
Business Growth, Forest Fire Evacuations + Niching Down
2017 was the year of hitting a glass ceiling with two separate business models -- a cash-based brick + mortar therapy practice in a small town and an online coaching + consulting company with a focus on professional growth and personal development for therapists. Something had to give.
In July of 2017, the devastating wildfires hit our region of British Columbia, forcing everyone in our community to evacuate. We embraced our minimalist lifestyle and left our home (and my brick + mortar practice) for over 60 days.
This was a huge hit to my business but also a sign from the Universe for me to follow my heart and think big. I made the tough decision to let go of my brick + mortar practice at the end of the year and focus all of my efforts on our coaching and consulting services. With the added benefit of being location independent, I was able to get super clear on who I wanted to serve -- female business owners and CEOs in the health and wellness industry, with a focus on performance, systems and operations.
Fun Facts About Me
I DON'T LOVE THE SPOTLIGHT
I have no problem stepping up to the microphone... But my happy place is actually behind the scenes. This makes it a little tricky when growing my business as a personal brand but there's something to be said about relationship marketing!
I ABSOLUTELY HATE CELERY
I'm not a fussy eater and quite enjoy expanding my palate. I'll eat a lot of things... Except for celery. I can smell it a mile away and the taste completely overwhelms my tastebuds, raw or cooked. Blech!
I HAVE A PHOBIA OF MICE
I love pretty much all animals and when I was little, thought I would be a veterinarian when I grew up. Except. For. Mice. If I suspect there's a mouse in my vicinity, I freak out and lose all ability to think rationally.