business digital product Jul 05, 2022

Today's episode highlights some of my many thoughts on the trials and tribulations of offering lifetime access to digital products and online programs. If you have a digital product or if you're considering offering one in the future, join me in this conversation as I share some of my own experiences over the last 7 years of being an online business owner. 


  • The biggest mistakes you can make when promising lifelong access.
  • Why the best thing your students can do is outgrow your program.
  • Why your alumni can be your greatest asset (it’s not what you think!). 
  • My strategy for making lifetime access sustainable AND profitable.

If this episode has inspired you or got the gears in your head turning, I would love to hear your thoughts! Reach out via Instagram @OTsGoneRogue or connect with me on LinkedIn @Melissa LaPointe, I love talking shop with people!

And while you've got your phone out, I would love if you could leave us a review on the show -- all you have to do is go to Apple Podcasts and let us know what you think! 

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