EPISODE 041

podcast podcaster podcasting Jun 21, 2022
 

Have you ever wondered how your favorite podcasts came to be? Or perhaps you’re thinking about starting a podcast yourself?

When I first attempted to launch a podcast, I had no idea what I was doing. I think I recorded a whopping total of two episodes before stepping away from the microphone and focusing on other parts of my business. Fast forward to October of 2020, and this time I approached podcast launch through an entirely different lens. I knew I needed to be more strategic with my time and energy. I hired John, my podcast editor,  so I could stay in my zone of genius while having confidence that the quality of my podcast wouldn’t waver. I approached the whole project as more of a business decision rather than a hobby.

My guest today, Courtney Elmer, is one of the go-to authorities in podcasting. She’s helped thousands of entrepreneurs and business owners take the sometimes rocky, sometimes painful process of starting a podcast and make it as stress-free as possible while setting you up for long-term success. Today we’re doing a deep dive into the art of podcasting and pulling back the curtain on how Courtney runs a globally ranked podcast with minimal effort.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: 

  • How a podcast can bridge the gap between you and your ideal client.
  • Who should start a podcast (and who shouldn’t)?
  • The secret to preventing podcaster burnout.
  • How to leverage your podcast and turn listeners into customers.


Get Courtney’s Guide “The Five Things You Need to Know Before Starting a Podcast” here!


Click Here to Snag Courtney’s Podcast Guest Pitch Template!


If this episode has inspired you to share your own unique perspective with the world through a podcast, I would love it if you’d leave a review and share your thoughts with me.  And while you've got your phone out, make sure to follow me on Instagram @OTsGoneRogue or connect with me on LinkedIn @Melissa LaPointe

Check out Courtney on Instagram @TheCourtneyElmer and The Systems Made Simple Podcast wherever you get your podcasts!

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