EPISODE 041Jun 21, 2022
Have you ever wondered how your favorite podcasts came to be? Or perhaps you’re thinking about starting a podcast yourself?
When I first attempted to launch a podcast, I had no idea what I was doing. I think I recorded a whopping total of two episodes before stepping away from the microphone and focusing on other parts of my business. Fast forward to October of 2020, and this time I approached podcast launch through an entirely different lens. I knew I needed to be more strategic with my time and energy. I hired John, my podcast editor, so I could stay in my zone of genius while having confidence that the quality of my podcast wouldn’t waver. I approached the whole project as more of a business decision rather than a hobby.
My guest today, Courtney Elmer, is one of the go-to authorities in podcasting. She’s helped thousands of entrepreneurs and business owners take the sometimes rocky, sometimes painful process of starting a podcast and make it as stress-free as possible while setting you up for long-term success. Today we’re doing a deep dive into the art of podcasting and pulling back the curtain on how Courtney runs a globally ranked podcast with minimal effort.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
- How a podcast can bridge the gap between you and your ideal client.
- Who should start a podcast (and who shouldn’t)?
- The secret to preventing podcaster burnout.
- How to leverage your podcast and turn listeners into customers.
If this episode has inspired you to share your own unique perspective with the world through a podcast, I would love it if you’d leave a review and share your thoughts with me. And while you've got your phone out, make sure to follow me on Instagram @OTsGoneRogue or connect with me on LinkedIn @Melissa LaPointe
Check out Courtney on Instagram @TheCourtneyElmer and The Systems Made Simple Podcast wherever you get your podcasts!
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