Today’s episode is going to keep you on your toes as we do a deeper dive into many hot topics related to passion-driven OT entrepreneurship. I’m joined by my special guest Cheryl Crow and we’re talking about the trials and tribulations of idea overload, connecting with our people through video marketing, social entrepreneurship and how to craft an offer from a lived experience.
If you enjoy this episode and resonate with it in any way, we’d love to hear about it! Please take a moment to leave a review on the show. You can also send either of us a DM or better yet, create an IG Reel of your takeaways and tag us (@otsgonerogue and @arthritis_life_cheryl).
In this episode you’ll hear about:
How Cheryl created a sustainable business from a passion project
Why she considered a non-profit organization and ultimately decided against it as her business model
The journey from a school-based therapist to a course creator focusing on rheumatoid arthritis
Making the decision to monetize her lived experience with a chronic health condition
The thought process that goes into pricing an offer from the heart
Navigating the online space as an educator vs a therapist
Supporting other OTs in not only showing up through video marketing but having fun in the process!
Cheryl’s Website and where you can find her on social media:
If you would like to check out Cheryl’s offer for social media consulting, here’s the link:
And if you would like to join the conversation, come on over to our OTs Gone Rogue Facebook Community!